Sensual, bold, and undeniably catchy, meet “DUHMB,” the fiery new single from singer-songwriter Boombby. After years of crafting global hits from behind the scenes, Boombby is stepping into the spotlight with the kind of confident pop energy that demands attention. Her latest release, “DUHMB” arrives as a declaration: she’s no longer just writing the hits, she is the hit.
Accompanied by a music video directed by Mateo T. Zarate, “DUHMB” is a celebration of self-expression, sensuality, and power. Set on an idyllic beach, Boombby moves with fluidity and confidence, embracing her body as a tool for storytelling. The visual captures her unfiltered femininity, fearless, empowered, and completely in control.
The song itself is cheeky and irresistibly rhythmic. Built around playful, repetitive onomatopoeias that drive its infectious melody, “DUHMB” plays with provocation and desire, a hallmark of both Latin music and mainstream pop. Its hypnotic cadence lingers long after the first listen.
For Boombby, who made a name for herself in the industry as Bekuh BOOM, this track marks a turning point in her artistic journey. “‘DUHBM’ is about that fast, magnetic kind of connection that takes over everything, where being with someone makes time feel different. I wanted the video to feel just as intimate, like you're right there with me. It’s playful, raw, and probably the closest I’ve come to showing who I really am,” she shares.
As Bekuh BOOM, she’s been a powerhouse in global pop for over a decade. At just 19, she moved to South Korea and quickly became a songwriting force behind some of K-pop’s biggest moments, including BLACKPINK’s “Boombayah,” “Kill This Love,” and “Pretty Savage.” She also penned solo smashes like “Lalisa” and “Money.”
Now reinvented as Boombby, she’s channeling that same creative fire into her music. With its addictive hook, daring visuals, and an artist fully owning her narrative, “DUHMB” has all the makings of a breakout hit, the kind that doesn’t just stay in your head but defines an era.
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