Why Sol Romero Chose Craft Over Celebrity in Fragrance

In an industry where celebrity fragrance launches often move at high speed, Sol Romero has taken a noticeably different path. Instead of attaching her name to an existing formula or licensing deal, the actress and recording artist stepped away from the spotlight to learn the technical craft of perfume creation from the ground up.

Over the past year, Romero immersed herself in formal perfumery training, ultimately earning certification with distinction. The milestone is more than academic. It allows her to legally produce and sell fragrance independently, a level of control she felt was essential before introducing her own line, Solveig Romero, to the public.

The brand is still taking shape, but its direction is already rooted in process rather than marketing timelines. Romero has been working closely with fragrance houses in Switzerland and Bulgaria, partnerships that began while she was still studying. The focus has remained on raw materials, formulation structure, and scent evolution rather than packaging or campaign development.

One of the most defining elements of her work so far is a custom vanilla material developed through one of her fragrance house partnerships. For Romero, vanilla is not simply a familiar comfort note. It is something she approaches almost architecturally, studying how it behaves in composition, how it softens or anchors other notes, and how it evolves over time on skin.

The fragrance concepts currently in development are tied together through a shared naming language built around place and emotional atmosphere. Working compositions include Reina de México, Reina de Egipto, Reina de Hvar, Reina de Noruega, and Reina de Francia. Rather than referencing literal historical figures, the “Reina” framework is meant to suggest presence, identity, and emotional landscape.

Romero’s multicultural background sits at the center of the project. Born in Mexico City and raised between Mexican and Swiss influences, she describes the brand as an extension of both worlds. The phrase Hecho en México functions less as a marketing label and more as a creative anchor, influencing how warmth, sweetness, and nostalgia appear in her formulas. Swiss influence, by contrast, shows up through structure, balance, and technical precision.

Her philosophy around fragrance is intentionally personal. Romero is less interested in projection or trend cycles than in how scent behaves over time. She often describes fragrance as something that accompanies the wearer quietly, creating memory rather than announcing itself. The sensory direction she returns to most often is softness—a velvet-like presence that feels intimate rather than performative.

The brand’s visual language is still developing, but Romero plans to integrate artwork created by her daughter, Elina, into elements of Solveig Romero’s identity. The decision reinforces the deeply personal framework she has built around the brand from the start.

Solveig Romero is still in its early public phase, but that timeline is deliberate. Rather than rushing toward launch, Sol Romero has focused on building a foundation rooted in technical understanding and creative clarity. In a fragrance landscape often driven by speed and visibility, her approach feels measured, intentional, and distinctly personal.

For more on Sol, please visit: solromeroofficial.com.

Follow Sol: @solromeroofficial.