Jeffery is a builder of worlds as much as he is a songwriter, producer, and manager. His fingerprints are on some of the most unforgettable pop moments of the last decade. From co-writing anthems like Cool Kids and Bright with Echosmith to working with Seal, Zedd, Mat Kearney, Audien, and For King and Country, his career has spanned both the mainstream and the margins. His body of work has now exceeded 2.5 billion streams worldwide. He has helped artists land major record deals, publishing deals, and tours, as well as brand partnerships with Hollister, Ford, State Farm, Nutella, Gibson, and more—always connecting songs to culture in ways that feel authentic and fresh.
But Jeffery’s obsession is not nostalgia; it is the future. What drives him most is championing the new and next artist. For him, those moments when someone sits in the studio with tears in their eyes because their song has just come alive, or when they walk their first red carpet, land their first tour, or score their first big collaboration, are what it is all about. That is the fuel, the fun, and the reason he wakes up every day ready to deliver.
“New artists are oxygen,” Jeffery says. “They remind us that innovation is not a corporate plan, it is a spark.”
Supporting fresh talent, he explains, goes far beyond the music itself. “We see the artist as a whole person. We are their champions not only for putting on amazing shows, but for eating healthy, getting sleep, and casting vision to remind them why they do this in the first place. We manage the whole person, not just the songs, because if the human being behind the art is thriving, everything else falls into place.”
For Jeffery, the most rewarding moments are when new artists face their first big stage. “Kyle Kelly comes to mind. We landed him on Daniel Seavey’s world tour, and suddenly, he was facing crowds of fans who were obsessed, giving so much energy and expecting him to give it back. That moment was a crash course in balance. He had to learn fast how to honor that connection without being consumed by it. He has exceeded my expectations on the kind of amazing show he’s been putting on. It’s so rock and roll!”.
He recalls another milestone after producing Gabriella Rose’s first few singles—before they knew it, they were in Italy together. “Seeing her step onto those stages, bringing her music to life in a completely different culture, was a reminder of how transformative these experiences can be. Those moments teach me as much as they teach the artist—that the first brush with real success is beautiful and overwhelming, and it requires steady hands guiding behind the scenes.”
Jeffery’s approach to development is different from the industry at large. “I see each new artist like their own startup, and I step into the role of CEO for their launch. There is the music, the visuals, the brand, the live show, and the team. But at the core is a human being with a fragile creative ecosystem. If you ignore that, the whole thing collapses. If you protect it and scale with care, you do not just build a career, you build a legacy. We do not just manage careers, we live the journey with our artists.”
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What excites him most about the next wave of talent is their defiance of boundaries. “So many artists refuse to play by the old rules. They are genreless, fearless, and emotionally unfiltered. They are blending sound with visual art, tech with storytelling, and they are doing it all with heart. Every time I step into a session with someone brand new, I leave feeling like the world just cracked open a little wider.”
Having written global hits, Jeffery’s measure of success is no longer charts. “Cool Kids has crossed over a billion streams, and Bright became a multi-platinum hit. I would rather have co-written Bright, where hundreds of thousands of people have made it their first dance song at weddings or even their proposal song, than ten chart hits that vanish quickly. Songs like those live in people’s lives. They soundtrack breakups, first dances, and road trips.
I was also one of the producers on God Only Knows by For King and Country, which became my first number one. That song has brought me countless stories from people who felt hopeless until they heard it and suddenly realized their lives mattered. I have had so many of those moments through my songs that it has become clear this is what I am meant to keep doing with my life. At the end of the day, that matters more than streams. For me, music is about resonance, not just reach.”
When asked what he looks for in artists, Jeffery is direct. “It is simple. I work with people I truly admire and enjoy who are truly unique. Whether it is a major artist or our brand new artists like the Gwynn Sisters, Papaya Noon, and Kyle Kelly, I need to feel that spark—that I am building something with someone who inspires me. But they also have to have the work ethic to go all in. We cannot want it more than they do. This is a crazy dream to chase, and it takes all hands on deck. Joy is a big part of my secret sauce, but so is grit.”
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Through his management and consulting arm, Jeffery has built a model that gives artists a team from the very beginning. “It means from day one, an artist does not have to do this alone. They get a team of creatives, strategists, and partners who care as much about their vision as they do. That changes everything. Instead of scrambling to figure out branding, touring, or partnerships, they step in with a system built to elevate them. I have helped artists land record deals, publishing deals, tours, and brand collaborations, and I bring that same energy to every project. The truth is, I am not just here to make music, I am here to build careers that last.”
Jeffery has seen hits, tours, and global anthems, but his fire is for what comes next. “The future of music belongs to the bold, the unfiltered, the ones willing to give everything to their vision,” he says. “And for the right artist, I am ready to go all in.”
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