Miami-based craft brewery The Tank Brewing Co. is embracing a bold new identity with Unfilter Miami, a rebrand focused on celebrating local culture and genuine craftsmanship. The update brings a redesigned logo, refreshed packaging, and a new name for its flagship brew, transforming El Farito IPA into Shark Valley IPA.
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The rebrand aims to align The Tank Brewing Co.’s identity with the 305 spirit. The brewery embraces a raw and daring approach that mirrors the city’s energy and diversity. New can designs showcase a deep navy background, bold typography, and halftone images of familiar local landmarks. Each beer carries its own distinct color, with La Playita Pilsner in coastal blue, Shark Valley IPA in vibrant green, and Freedom Tower Amber Ale in warm amber gold.
While the look is new, the beer recipes remain the same. Shark Valley retains the same 6.6% ABV and flavor profile that made El Farito popular.
“The Tank has always been about sweat, grind, and community,” said CEO Luis Brignoni. “Unfilter Miami celebrates that energy, showing the city for what it really is, real people, real culture, and real beer.”
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The Tank Brewing Co. kicked off its rebrand with a lively launch at their Northwest Miami taproom on October 1, giving attendees a first taste of Shark Valley IPA alongside exclusive merchandise. The brewery plans to bring Unfilter Miami to life across the city through collaborations and local events that prioritize authenticity over appearance. Fans can expect the same great beer they love, now paired with a sharper design and renewed energy that embodies the true spirit of Miami.
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